![]() Diploma IED in Fashion Marketing and Communication.It is an exclusive education, focused on the new needs of the current market and that proves the prestige of the school in the professional sector. IED Barcelona also offers three year diplomas. BA (Hons) Fashion Marketing and Communication.This certification recognizes once again our formative quality and consolidates the international prestige of IED courses. Since 2010, IED Barcelona offers the possibility of taking the three year course entirely in English. IED Barcelona is the only Spanish school that teaches Bachelor of Arts (Hons) validated by the University of Westminster. Graphic Design, pathway in Media Design.Graphic Design, pathway in Motion Graphics and Video.Product Design, pathway in Transportation Design.Diseño de Moda, Itinerario en Estilismo y Comunicación.Diseño de Producto, Itinerario en Transporte.It’s objective is to transform passion, talent and creativity into knowledge and abilities that allow future design professionals to develop their careers. IED Barcelona is offering Official Specialisations in Design of 4 years (240 ECTS). Get all the information on how to take part in the selections and on the course at Bachelor’s Degrees, BA, Diplomas and Foundation Courses The students, in addition, will be invited to visit the Condé Nast Milan offices and live Vogue Italia’s art direction experience.Īt the end of the course, the students will have the opportunity to complete off their training, courtesy of internships with companies, editorial offices or communication agencies, in order to get a preview of the profession firsthand.Īre you ready to take up the challenge of a new, exciting career in fashion’s art direction? Candidates will be selected through a questionnaire and a counseling interview. – finally, the fifth module will be centered on Art Direction Branding & Future, with a special focus on visual culture and – as a practical test – the start-up of a new magazine or the restyling of an existing one.ĭuring all the various teaching modules, thanks to the collaboration with Vogue Italia, a number of members of the editorial office, of the marketing team and of the graphic design team will be teaching special classes. ![]() – Visual Trends Graphic Design & Photography, focused on image, graphic design, fashion typography, fashion styling and video making: at the end, students will be asked to produce a street trend book Practical tests will include the planning of an integrated campaign and of a media plan – Hype Advertising & Media Planning, a module focused on trend forecasting, digital and strategic planning. – Streetwear Creative Writing & Fashion, will explore fashion journalism, Fashion Merchandising, High Street Fashion: this module will include the design and creation of an editorial project – Lifestyle culture & Management, that will include the in-depth examination of a magazine and the ways to improve it The 9-month course will start in October 2018 and consists of 700 hours of theoretical and practical teaching divided into 5 modules The new Mater’s Course at Polimoda is addressed to all aspiring Art Directors. The role is essentially to be a creative mind with managerial skills and a natural leader of all visual expressions.” As an Art Director who works specifically in editorial activities, one must also be able to detect the key trends in the nearby sectors such as art, music, cinema, literature and technology, in order to bring them into fashion and make the difference. ![]() “The figure of the Art Director has risen to relevancy, as communication today is more about creating emotions than planning advertising – Danilo Venturi, the director of Polimoda, explains – An Art Director specialized in fashion has to know everything about this sector, somehow taking over the old figure of Fashion Coordinator. Nowadays this is a much sought-after profile, in particular in fashion, because conveying properly a magazine’s emotions and aesthetics is a major ingredient for its success. ![]() In fashion magazines, where the visual component is key, the figure of the art director has the task of skillfully mixing lettering, elements of design and images to tell a story. The new Master in Fashion Art Direction, the result of the collaboration between Polimoda and Vogue Italia, will kick off in October 2018.
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